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Marketing

As you learned in my About page, I am currently a senior at Auburn University studying Public Relations and Marketing. The classes I have chosen as my supporting coursework are sport-focused, giving me a unique perspective in the field of Public Relations and Marketing. Specifically, I have taken Sports Reporting, Sports Marketing, and Strategic Communication in Sports. Sports Reporting provided me with hands-on experience as an amateur sports journalist. I attended and provided coverage of multiple fall sporting events, while also gaining on-field interview experience. In Sports Marketing, my class partnered with NASCAR to enhance fan experience for one of their upcoming races. My group and I developed ticket-selling strategies and ideas that provided entertaining elements for the event. In addition to reporting and marketing, I learned how to effectively handle and protect a client from crisis in my Strategic Communication class. My group and I were given a client and fake crisis to manage, by creating a campaign that would effectively build their credibility.



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Public Relations

Aside from the sports-focused classes I have taken, my other Public Relations courses have provided me with a foundation of writing and communication skills necessary for success in my future. The Marketing classes I have taken have been a balanced counterpart, equipping me with business-to-business selling skills, management, and consumer behavior knowledge. I feel as though my Marketing coursework has been a fitting contrast to my Public Relations courses. The pair has given me a well-rounded education and skill set for my future.





"I believe in education, which gives me the knowledge to work wisely and trains my my and my hands to work skillfully."
-The Auburn Creed

Overview

I am a Public Relations major and Marketing minor with exceptional communication and strategy skills. My coursework and experience has equipped me with strong skills in strategic communication, writing, product & campaign development, and social media marketing. My fast-paced, versatile, and energetic work ethic will bring add personality and passion to the workplace.

Coursework

  • + Strategic Communication
  • + Sports Marketing
  • + Sports Reporting
  • + Survey & Research Methods
  • + Strategic Campaigns for PR
  • + Consumer Behavior
  • + Public Relations Case Studies
  • + Writing for PR
  • Info

    • + May 2018 graduate
    • + Major: Public Relations
    • + Minor: Marketing
    • + Focus: Sports Communications
    • + GPA: 3.8/4.0
    View Resume